The management consulting professionals have to attract high- paying clients on a regular and consistent manner. The gateway to do this is the principle of marketing. Marketing is significantly connected to the activities of consultants, from networking with potential clients at restaurants or business conferences, to seeking for referrals and so on.
As management consultant when you do not spend financial, time and material resources to increase your marketing stance, you will look less attractive to potential clientele. One way that is so efficient these days to marketing as a consultant is using free newsletters to educate potential clients and the public on various issues surrounding your area of expertise.